July 7, 2009
Jack D. Rule
Foot Levelers, Inc. offers its employees cash incentives through the incentaHEALTH Weight Loss and Wellness Program
Roanoke, VA., July 7, 2009 – incentaHEALTH and Dr. Paul Estabrooks announce today the program deployment with Foot Levelers, Inc. in Virginia. Dr. Paul Estabrooks, an associate professor at Virginia Tech, leads a team of scientific professionals interested in determining the effectiveness of the program in attracting, educating, motivating, and supporting participants to lose weight. As overweight/obesity is second only to tobacco use as a contributor of soaring health care costs and mortality, one objective of the study is to determine the economic effect of weight loss on employee productivity and health care costs. This is the twelfth study funded by the National Institutes of Health.
About Dr. Estabrooks
Dr. Paul Estabrooks is an associate professor in the Department of Human Nutrition, Foods, & Exercise at Virginia Tech Riverside in the Carilion Biomedical Institute. His research focuses on the development and dissemination of effective physical activity, nutrition, and weight management interventions that can reach a large population. His work is funded by the National Institute of Diabetes, Digestive, & Kidney Disorders.
incentaHEALTH is a health care technology company with headquarters in Denver, Colorado. Serving the corporate wellness marketplace, incentaHEALTH’s system is designed to help organizations reduce their health care costs by offering incentives to employees for improving their health. This is achieved by helping employees manage their weight through the use of interactive email coaching, workplace weigh-ins on private kiosks, and cash rewards for sustained weight loss success. Organizations throughout the U.S., the U.K. and Singapore have implemented this health care solution for their employees and are reporting significant success. For more information, visit: http://www.incentaHEALTH.com.