Let's End Obesity.

Everyone at incentaHEALTH shares the same vision: Reward 100 Million People for Healthy Eating and Active Living (H.E.A.L.) to End Obesity.


Jack Rule
Chief Executive Officer
Jack Rule, Chief Executive Officer and co-founder of incentaHEALTH, brings a wealth of diverse marketing, management, and business development experience to the company. Jack served as Chairman and President of Integrated Resources Equity Corp, Chairman of Integrated Resources’ energy company, and established Integrated’s cable television unit. As President of Western Equities Corp in Denver, CO, he financed start-ups in a wide range of markets in the 1990’s. Jack has a degree in Business Administration from the University of Iowa. Jack can be reached at jrule@incentaHEALTH.com.
Todd McGuire
Chief Operating Officer, Chief Technology Officer
Todd McGuire, COO and CTO, manages incentaHEALTH’s operations and technology strategy. Todd has been awarded patents in the United States and Australia for remote biometric monitoring systems and data visualization technologies. Before co-founding incentaHEALTH, Todd served as CTO of BlueCompass, where he worked with incentaHEALTH’s CEO, Jack Rule. Previously, Todd worked at Raymond James Consulting and BDM Technologies, in Denver, CO, where he developed e-commerce systems for health care, financial services and manufacturing companies. A graduate of the University of Colorado at Boulder, Todd studied Information Systems, Organization Management and Human Resource Management to earn his B.S. degree. Todd is also a Certified Personal Trainer and enjoys participating in marathons and triathlons to stay healthy. Todd can be reached at tmcguire@incentaHEALTH.com.
Dr. Jeffrey L. Boone, M.D.
Medical Advisor
Jeffrey L. Boone, M.D., is a consultant in Preventive Cardiology, Stress Medicine, and Hypertension at Colorado Heart Imaging. His earlier career included work as Director of Stress Medicine and Hypertension at the Cooper Aerobics Center in Dallas, TX and as Medical Director of the Preventive and Stress Medicine Center in Denver, CO. Also, he was Medical Director of the National Center for Preventive and Stress Medicine in Phoenix, AZ. Dr. Boone earned his medical degree from University of Iowa College of Medicine, after graduating from Kansas State University with an M.S. in Physical Education and Exercise Physiology. Dr. Boone can be reached at jbooneMD@incentaHEALTH.com.
Lia Schoepke, MBA-HA
Director of Civic Partnerships and Development
Lia Schoepke, MBA-HA, is the Director of Civic Partnerships and Development
for incentaHEALTH.  Lia is a graduate of the University of Colorado-Denver
with a Master’s degree in Business Administration, concentrating in Health
Administration.  Her background also includes a Bachelor of Science in
Exercise Science, along with diverse work experience throughout the wellness
community, such as involvement in the IPLAY (Intervention of Physical
Activity in Youth) study, cancer rehabilitation training, and physician
consulting.  She has also studied Leadership and Entrepreneurship in
Ireland.  In her role with incentaHEALTH since 2013, Lia spearheads
community partnerships and development through strategic platform
initiatives.   Having a passion for active living and healthy eating, Lia
enjoys Colorado for the hiking, biking, and snow sports.  Lia can be reached at lschoepke@incentaHEALTH.com.
Monae Byrne, MS CHES CCWS
Diabetes Prevention Coordinator
Monae Byrne, MS CHES CCWS, is the Diabetes Prevention Coordinator at incentaHEALTH. Monae has experience in health science research and analysis, corporate wellness program design and implementation, health education systems, disease prevention programs, and professional client management. Monae holds a Master’s degree in Health Science, emphasizing global health education and research; and a Bachelor’s degree in Pre-Health and Nutrition from both Trident University and Metropolitan State University of Denver, respectively. Monae is a Certified Health Education Specialist and has completed the Diabetes Prevention Lifestyle Coach training through Emory University. Monae applies her learned skills in her current role which focuses on type 2 diabetes prevention.  Monae can be reached at mbyrne@incentaHEALTH.com.