July 24, 2013
NEW?ULM – Hearts Beat Back: The Heart of New Ulm Project (HONU) reports that in just under seven weeks since registration opened, more than 1,183 adults have registered for the LOSE IT to WIN IT Community Health Challenge and lost a collective 449 pounds.
Cindy Winters, community programs and public policy specialist for HONU, said, “We’re very pleased at the community’s excitement and support for the program. We’re approaching the halfway mark for our goal of having 2,500 people in the community register for the challenge, so we still have a ways to go. Since social support plays such a big role in helping people lose weight or achieve their other health goals, we’re encouraging everyone to really rally together and get their friends, family members and co-workers to register.”
When the challenge has 2,500 people registered, HONU will make a $25,000 donation toward the community prize of $100,000 worth of new outdoor fitness equipment for New Ulm parks and bicycle improvements such as bicycle racks, bicycle lanes and signage.
The remaining $75,000 donation will come after two additional milestones. The first milestone involves the amount of weight the community loses. Over the course of the challenge, participants can collectively earn up to $50,000 in community prize dollars for the community prize. The final donation amount will be based on the amount of weight participants lose (or maintain), according to the data collected from weigh-ins at the kiosks.
The second milestone involves the number of people completing the program. When the challenge ends just before Thanksgiving in 2014, HONU wants as many people in the community as possible to have completed the challenge. If a pre-determined number of people complete the full 12 months of the challenge, HONU will make the final $25,000 donation.
Online registration is open through Oct. 31 at www.heartsbeatback.org/loseit. In-person registration sessions are offered as an alternative for those who would like some extra help registering. Visit the website for dates.
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