January 5, 2004

FOR IMMEDIATE RELEASE

Contacts:
Jacque Montgomery
(303) 344-7410
jacque.montgomery@kp.org
www.kaiserpermanente.org

Jack D. Rule
(303) 694-8011
jrule@incentahealth.com
www.incentahealth.com

Kaiser Permanente and incentaHEALTH Partner
to Combat Obesity in the Workplace

Revolutionary incentive-based employee weight loss program helps employees lose weight while managing health care costs

Denver, Colo. (January 5, 2004) -- Kaiser Permanente and incentaHEALTH LLC kicked off a year-long pilot weight loss program today for Kaiser Permanente employees at two Colorado Kaiser locations: WaterPark and the Westminster Medical Offices. Overweight/obesity is second only to tobacco use as a contributor to the problem of soaring health care costs. As a leading health care provider, Kaiser Permanente is proactively seeking a solution to the serious problem of obesity.

"We want to help our employees lose weight and live healthier lives," says Connie Peterson, Prevention Specialist Coordinator for Kaiser Permanente. "The incentaHEALTH Program combines a proven nutrition/exercise program with a technology-based delivery system (patent-pending) that insures our employees' privacy and provides cash rewards for their success."

The incentaHEALTH program is notable in its use of breakthrough health care technology that enables the system to support the weight-loss programs of numerous employees simultaneously. "We provide personalized daily exercise and nutrition coaching to each employee that helps them reach their long term weight-loss goals" says Jack Rule, Chief Executive Officer of incentaHEALTH. "Our program easily scales, allowing it to be offered to thousands of employees with the same level of individual care. The end result is a healthier employee and significant reductions in health care costs."

About Kaiser Permanente
Kaiser Permanente is a non-profit organization and the largest private health care provider in Colorado. It is rated among the top ten accredited health care organizations in the country for clinical quality by the National Committee for Quality Assurance. Kaiser Permanente cares for more than 408,000 members in the Denver/Boulder and Colorado Springs areas. In the Denver/Boulder area, care is provided by a coordinated team of physicians, nurses, pharmacists, dietitians, mental health counselors and physical therapists. In Colorado Springs, Kaiser Permanente cares for its members through an affiliated network of community-based physicians and other health care provider.

About incentaHEALTH
incentaHEALTH is an innovative health care technology company based in Denver, Colorado. incentaHEALTH's unique patent-pending employee weight loss program is designed to lower employees' weight while reducing an organization's health care costs. The incentaHEALTH solution uses a proprietary automated technology that dramatically improves the process of nurturing, supporting, and measuring employees' participation and success in a weight loss program. Visit www.incentahealth.com for more information.