Corporate Research Group invites incentaHEALTH to present on techniques for building measurable wellness programs

Denver, Colo. - March 26, 2008 - incentaHEALTH has been invited to conduct an online webinar on the topic of measuring the effectiveness of worksite wellness programs. The presentation, titled “Self-Reported Data Traps: Wellness Incentive Programs and Moving Beyond Self-Reported Data,” is being hosted by Corporate Research Group based in New Rochelle, New York.

During the event Todd McGuire, COO/CTO for incentaHEALTH, will share secrets drawn from front line experiences designing and deploying incentive-based corporate wellness programs for organizations in industries ranging from financial services, manufacturing and health care, to retail. Todd will discuss common measurability pitfalls and present an outline for implementing wellness programs that measure authenticated performance outcomes in a cost-effective manner.

Todd will also share insights on how integrating measurement tools with coaching systems can create positive feedback loops that drive program participation and retention and lead to lasting behavior change. Lastly, Todd will explain the enhanced privacy aspects of using automated biometric measurements to aid in deploying a HIPAA-compliant wellness program.

Scott MacStravic PhD, former healthcare executive and professor, will also be presenting on the challenges of authenticating performance data in employee health management and how organizations can examine the Value Chain associated with their wellness programs to evaluate program effectiveness.

An audio transcript of the session, along with copies of the slides, is available directly from CRG by visiting: http://www.corpresearchgroup.com/audio_conferences/ZW08255.html

About incentaHEALTH

incentaHEALTH is an innovative health care technology company with headquarters in Denver, Colorado. incentaHEALTH's system is designed to help self-insured employers reduce their health care costs by incentivizing employees to improve their health. This is achieved by helping employees manage their weight through the use of interactive email coaching, workplace weigh-ins on private kiosks, and cash rewards for sustained weight loss success. Organizations throughout the U.S. have implemented this health care solution for their employees and are reporting significant success. For more information, visit: http://www.incentaHEALTH.com.

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