September 28, 2004

FOR IMMEDIATE RELEASE

Anthem Blue Cross and Blue Shield
700 Broadway
Denver, CO 80273-0002

Contacts:

Sally Vogler
(720) 373-4836
(303) 831-5899
sally.vogler@anthem.com
www.anthem.com

Jack D. Rule
(303) 694-8011
jrule@incentaHEALTH.com
www.incentahealth.com

Anthem Blue Cross and Blue Shield and incentaHEALTH Partner to Combat Obesity in the Workplace

Denver, Colorado. September 28, 2004 - Anthem Blue Cross and Blue Shield is now offering a revolutionary new weight loss pilot program, called incentaHEALTH, for employees at Anthem's 700 Broadway location. Overweight/obesity is second only to tobacco use as a contributor to the problem of rising health care costs.

"We want to help our associates lose weight and live healthier lives," says Dr. Lisa Latts, Regional Medical Director for Anthem Blue Cross and Blue Shield. "The incentaHEALTH program combines a proven nutrition/exercise program with a technology-based delivery system that insures our associates' privacy and provides cash rewards for their success."

"The incentaHEALTH program is unique in that it is employer-based and uses proprietary automated technology, realistic and tailored exercise and nutritional advice, and a unique incentive program to help participants modify their lifestyle and lose weight," Jack Rule, CEO, incentaHealth, explains. "The program rewards participants with cash incentives if body weight is lowered and maintained at the reduced levels. The cash incentive provides a positive reinforcement and encourages participants to stick with the program. The employer enjoys health care cost savings from reductions in employee lost time, fewer medical visits, and lower pharmacy costs."

The incentaHEALTH program differs from other methods in its use of communication technologies to help employees change their behavior. "The incentaHEALTH system allows employers to simultaneously reach thousands of employees," said Todd McGuire, Chief Technology Officer for incentaHEALTH. "We deliver a very personalized level of care to each participant. Since we are using secure technology to provide daily coaching and to track performance, the process is much more private than traditional, manual approaches. The product truly facilitates the creation of a HIPAA compliant program."

"Best of all, the program works," Rule declares. "Rapid weight loss is difficult to sustain, so incentaHEALTH focuses not on simply losing excess pounds, but on reshaping the eating and exercise habits of individuals. By changing these patterns of behavior, sustainable healthy weight loss can be achieved."

About Anthem Blue
Cross Blue Shield Anthem's mission is to improve the health of the people it serves. The Anthem Blue Cross and Blue Shield companies, including Anthem Blue Cross and Blue Shield in Colorado, provide health care benefits to more than 12.6 million people. Anthem Blue Cross and Blue Shield Colorado is a subsidiary of Anthem, Inc. (NYSE: ATH); both are independent licensees of the Blue Cross and Blue Shield Association. Anthem is the Blue Cross and Blue Shield licensee for Indiana, Kentucky, Ohio, Connecticut, New Hampshire, Colorado, Nevada, Maine and Virginia, excluding the Northern Virginia suburbs of Washington, D.C. More information about Anthem is available at www.anthem.com.

About incentaHEALTH
incentaHEALTH is an innovative health care technology company based in Denver, Colorado. incentaHEALTH's unique patent-pending employee weight loss program is designed to lower employee's weight while reducing an organization's health care costs. The incentaHEALTH program has been used successfully as a pilot program with Kaiser. incentaHEALTH is based in Denver, Colorado, and has been in operation since January 2003. Visit www.incentahealth.com for more information.