In 2011, incentaHEALTH and Kaiser Permanente joined forces to bring incentaHEALTH’s scientifically designed and technology based platform to the public setting. The result is a unique civic wellness platform called Weigh And Win. As a free, first-of-its-kind community program, incentaHEALTH’s Community Edition collects verified weight loss data through patented photographed weigh-ins and provides Colorado adults with access to an effective weight management platform. The program engages participants with rewards tied to measured results, with the goal of decreasing obesity rates. Below is the story of the program and the positive impact it has made on Colorado adults.