The question of how and where to apply incentives to behavior change is a popular source of debate.  Forbes has a good article summarizing research that shows that the majority of Americans would try to lose weight if the government offered an incentive.  Of those that would try, 51% indicated “I would try really hard” to lose weight if offered an incentive.

51% of those surveyed would “try really hard” to lose weight. (SOURCE: Forbes.com)

You can read the full story over on Forbes.com.