Comscore has been releasing information about the amount of time consumers are spending at popular Internet destinations.  For a long time, Google was where people spent the most  time.  But last year that changed.  Last autumn Facebook beat our Google as the place that Internet users spent the most time each day.  As the months have worn on, it appears that Facebook’s lead is growing.

Take a look at this chart from Comscore depicting where consumers in the UK are spending their time while on their smart phones.

UK Mobile Site Popularity

UK Mobile Site Popularity

The Wall Street Journal ran a story this morning about Facebook and how they’re expanding in ways that will drive people to spend more and more time on Facebook.  It’s clear that Facebook is popular, and growing more so as time goes on.  The power of Facebook is that it becomes more valuable as more people use it.  It’s success will lead to more success, ad infinitum.  This leads me back to the post’s headline:

How does Facebook relate to wellness?

Since one of the key principles of wellness is behavior change, it’s apparent that the social nature of products like Facebook can be harnessed to help people become more successful as they try to improve their health.  We are working on some new social media enhancements to incentaHEALTH’s wellness program.  I’ll share these new tools with you soon.

In the meantime, drop me a line at and let me know how you see social media helping, or hurting, wellness.